A quick question: Have you ever wondered why is Salesforce so popular or why Salesforce is the best CRM?
CRM is the heart of any customer-driven business. CRM software offers multiple beneficial features compared to conventional customer relation tools for the organization and the customers. The CRM market value is estimated to increase from USD 63.91 billion in 2022 to USD 145.79 billion by 2029 at a CAGR of 12.5% during the forecast duration.
With that said, to dominate a market of such size as a leader is no small feat. It necessitates that the CRM possesses the ultimate features. With its unbeatable track record of maintaining its Numero Uno ranking for 9 consecutive years, Salesforce is the top CRM in the market.
Let us explore the reasons why Salesforce is a popular CRM as we move ahead in this article.
#1: Multitenant architecture
A prominent feature that explains why Salesforce is the best CRM for businesses of any size is its multitenant architecture. Salesforce eliminates the necessity of server provisioning and related costs.
Businesses can scale their CRM system to their needs fast, without any additional infrastructure or technical intervention. Its ease of upgrade, backups, and redundancy of Salesforce adding to its multitenant architecture answering why Salesforce is so popular.
As a CRM stores the 360-degree data of the customers, security is one vital aspect that makes CRM software credible.
Salesforce provides unbeatable security features in data storing and accessing. The Secure Socket Layer (SSL) technology protects the customer and organization information using server authentication and data encryption.
According to Salesforce’s promise, “Your data is secure with salesforce.com. Your data will be completely inaccessible to your competitors.”
Need more explanation why is Salesforce the best CRM in terms of security?
#3: Driven by innovation
As customers’ preferences evolve, the CRM should adapt and provide features to offer a state-of-art customer service experience. In other words, a CRM platform must allow ample scope for innovation.
Salesforce is known for its periodical rollouts, product upgrades, and the latest features driven by AI to empower its customers. Probably this is why Salesforce is the best CRM for all customers who want to gain an edge in this digital-first era.
#4: Customer success at its core
Salesforce is driven by a mission to – “bring companies and customers together.” The Salesforce ecosystem is widely reputed for the value and support its customers enjoy.
The vibrant Salesforce community comprises Salesforce experts, partners, and independent software vendors – all driven by a single principle to provide more value to the customer.
On the other hand, Salesforce programs and certifications are so designed to encourage its partners and community to stay on the learning curve and deliver the best customer service through the Salesforce CRM platform.
#5: Incomparable features
A discussion on why Salesforce is the best CRM sounds incomplete without mentioning the incredible features this world’s leading CRM offers.
Packed with tons of features – contact management, workflow creation, task management, opportunity tracking, collaboration tools, customer engagement tools, analytics, and an intuitive, mobile-friendly dashboard – to name a few, Salesforce is a plug-and-play CRM for businesses of any industry and size.
Additionally, Salesforce caters to the needs of every team involved in the customer journey. Marketers can benefit from social media integration, marketing leads, and email integration, and sales teams can use features such as sales forecasting, communities, and leads monitoring.
#6: Perfect CRM to kickstart a business
With businesses virtually traversing the geographies to capture customer attention, small businesses eyeing to grow fast need agile CRM software.
Salesforce allows seamless customer connection, empowers team members to find and nurture leads effectively, and drives business revenue faster.
One of its advantages is no-code implementation which saves costs on technical personnel in leveraging the benefits of this CRM, now we all know why Salesforce is the best CRM available.
What else? Salesforce offers top-notch technical support, and the ocean of helpful learning resources and certifications on its Trailblazer platform helps train teams to get familiarized with Salesforce.
App integration is another diverse feature Salesforce offers for businesses. The AppExchange marketplace offers readily available enterprise solutions that solve the needs of emerging and established enterprises in one go.
Bonus, all these apps are easily integrated into the current organizational systems, thus saving costs and resources. All such beginner-friendly features make Salesforce the best CRM for a growing businesses with limited resources.
With Salesforce, a business can eliminate overhead costs, work effectively with minimal technical support, capture quality leads, and provide seamless communication and customer data flow amongst its teams.
That said, Salesforce implementation demands expert help to ensure a promising return on investment.
If Salesforce implementation for your business is on your mind, connect with our Salesforce experts for a free demo to understand the endless possibilities Salesforce brings to your business. Get in touch with us now.
Read Next: Salesforce Implementation Challenges