Salesforce, the global CRM leader, solves the challenges of diverse businesses. Thanks to this powerful customer-centric platform, the customer journey becomes more value-driven. However, Salesforce implementation and integration are not without their set of challenges. If ignored, Salesforce implementation challenges can add to the cost and time and negatively impact business goals and customer experience.
Right from the dearth of Salesforce talent to the necessity for support around the clock, businesses face numerous Salesforce implementation challenges. This article takes a comprehensive look at critical challenges business face in Salesforce implementation.
Challenge #1: Choosing your Salesforce Integration Partner
The product range of Salesforce is vast and diverse as the CRM caters to a myriad of organizational needs. Salesforce integration can enhance visibility into operations, customer engagement, innovation, ROI and automation adoption. However, customized Salesforce solutions are more robust and powerful in solving business challenges. Here is where the necessity to choose the right Salesforce integration partner arises.
The Salesforce ecosystem is rich and closely knit with Salesforce implementation partners and consultants. As of 2021, there are over 1939 Salesforce partners globally.
For assured return on investment, businesses must select a proven Salesforce integration partner that successfully delivered customizations and integrations to businesses across a diverse industry range. Such partners ensure end-to-end guidance and support from choosing the right Salesforce tools, migration, integration strategy, and post-implementation.
Challenge #2: Salesforce Integration Challenges
An advantage of Salesforce CRM is its ease of integration with a wide range of enterprise apps. Interestingly, 88% of respondents of a Mulesoft survey agreed that integration challenges hamper digital transformation initiatives. On the flip side, a lack of integration experience from your partner side can result in unforeseen integration challenges as below:
- Choosing the right app from AppExchange is crucial in integration cost, efforts, and success.
- Poor integration of diverse systems can cause data synchronization issues that hamper business decision-making.
- Failure to define the integration scope can add roadblocks to project success.
Challenge #3: Data Migration and Quality Issues
Dealing with data is one of the challenges for businesses during integration with new technologies. Any misalignment during migration can cause data silos to creep in. In fact, 2022 MuleSoft Connectivity Benchmark Report highlights how 90% of organizations suffer because of data silos.
Furthermore, poor communication between the latest APIs and the existing systems can create additional challenges. Ineffective data migration strategies could result in deviated sales and marketing outcomes.
Similarly, data mapping and validation issues can prolong project time and cost. Every stage of dealing with data – cleaning, importing, synchronizing, and transfer demands expert care to ensure smooth integration.
Challenge #4: Dearth of Salesforce Talent
The demand and supply gap in Salesforce talent is widely recognized. According to the 2021 10K Salesforce Talent Ecosystem Report, there is a whopping 364% rise in the demand for Salesforce. On the contrary, the supply is only up by 23% compared to the previous year leaving companies in a dilemma about filling their in-house Salesforce talent pool.
Selecting the right Salesforce tool and leveraging it for customization demand expert Salesforce knowledge. Companies require Salesforce experts to solve user adoption challenges and ensure smooth implementation support for customers.
Often, businesses try to fulfill their Salesforce talent crunch by hiring more experts and training the existing workforce in Salesforce. However, the tried and tested technique to beat such Salesforce implementation challenges is to tie up with an expert Salesforce Integration partner that assures round-the-clock technical support and expertise.
Challenge #5: Customization Challenges
Challenges vary with business, and the need for customized solutions always prevails. One size doesn’t fit all in Salesforce implementation.
Salesforce solutions solve a plethora of business needs. It is vital to pick the right solution that caters to your enterprise. Easier said than done, enterprises struggle with customizing solutions in Salesforce, making this another prominent among Salesforce implementation challenges.
Challenge #6: Necessity of Support
One of the benefits of choosing Salesforce CRM is its vast online free resources and guides. Salesforce also has unparalleled customer support that helps users with their queries. However, when you are considering Salesforce implementation, your organization needs a lot more in terms of support. Diverse challenges arise during and after the integration, which only competent Salesforce experts can handle.
By relying on an expert Salesforce integration partner, you can stay assured that your Salesforce implementation challenges no longer come in the way of your customer satisfaction and business growth.
Let Kasmo experts handle your Salesforce Implementation challenges
With over 100+ certified Salesforce experts, Kasmo makes a difference in Salesforce integration from strategy to roadmap and planning. We offer 360-degree Salesforce consulting and implementation services that maximize your ROI.
Know why our customers love us to initiate their Salesforce journey. Our Salesforce experts can enable seamless integration between Salesforce and your other enterprise tools and ensure data quality, fully functional delivery, and expert-level support. Contact us today. Find us on LinkedIn.