Authentication Solution Provider

Case Study

About the Client

Our client is one of the trusted and leading names in the Authentication Solution Provider of Holograms and Holographic products in India. As a leader and pioneer in the Hologram Industry, Our client is scaling at a rapid pace and needed to meet the marketing and sales demands.

The Challenge

With such growth and demands came several challenges in the existing process such as:

Business process gaps between Marketing, Sales, and backend operations.
Disparate systems for Sales & Marketing and marketing tool was not used to combine different sources of lead generation.
Inefficient process to track every lead generated by the marketing team.
Lack of visibility across Sales & Marketing channels
Lack of insight into the performance of the sales and marketing reps

The Solution

Implement Marketing Cloud Account Engagement (Pardot) to address their marketing needs.
Capture leads from different lead generation sources such as Facebook, LinkedIn, Google Ads, Sales Navigator, Lusha and others.
Track visitor and prospect activity across website for better engagement with prospects.
Integrate with the existing Sales Cloud platform and ensured a smooth flow of leads from Marketing to Sales.
Support marketing efforts by providing a 360-degree view of lead flow from Marketing to Sales to process leads quickly.

Benefits

30% Increase in opportunities due to real time alerts
60% Outstanding Survey Feedback
90% Reduction in manual process
33% Increase in prospect engagement

Results

50+ Product wise campaigns Launched
40% Open Rate
200K+ Actively Engaged HCPs
8+ Brands/Products
Avg. 3000+ Emails being delivered per month
Automated Monitoring Dashboard for Performing platform health check Single page view of key Journeys

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